REMARKABLE WORD-OF-MOUTH also sets your firm up for a flow of recommendations, so you can WIN NEW CLIENTS AND GROW YOUR FIRM...

The thought of losing one or more of your grade-A clients is likely to send a shiver down your spine.

And so it should because...

...you can minimise the risk of losing your best clients when you’re ready to...

Raise the volume of WORD-OF-MOUTH about your firm

Why should raising the volume WORD-OF-MOUTH about your firm make a difference?

Because I have enjoyed over 320 one-on-one practice-improvement sessions with partners of accountancy firms in the last three years, I’ve experienced an awful lot of ‘WORD-OF-MOUTH MARKETING’ conversations but…

There’s a real problem...

Please allow me the luxury of a gross-generalisation would you?

Most accountants want to do the work of accountancy, not the work of relationship building.

And yet…

It is the quality of the relationship...

      ...you and your team have with your clients...

            ...which determines the volume of word-of-mouth your firm receives.

So the $64 Million dollar question is...

How do you improve client relationships so your word-of-mouth improves and you protect (and grow) your firm?

Simple:

1. Share high-value information with your clients, information that makes a real difference to their business

2. Talk with your clients about the high-value information to build a stronger relationship with them

3. And then your clients will talk more often about you (in glowing terms), stay as a client, and even generate more referrals for you

WHAT’S POSSIBLE has been created to help you do this and is ONLY AVAILABLE TO A LIMITED NUMBER OF FIRMS TO ENSURE YOU GET EXCLUSIVE USE IN YOUR AREA.

And what if it’s true what the research says – that 70-80% of all new client work for accountants comes from word-of-mouth referral and recommendation?

Don’t you think you better get better at giving your clients something worthwhile to talk about?

What about sending them a 3-page book summary of one of the world’s best business books every other month?

1. You make it quick and easy for them to read and discover world-class business insights

2. You deliver something worth reading and something worth talking with you about

3. You give them something very different, something worth sharing with their contacts to further improve your word-of-mouth

Yes you can (and probably do) send a newsletter but your clients are receiving newsletters from lots of their suppliers and maybe even from other accountants!

No-one is yet sending them an easy-to-read book summary every other month about a world-class, potentially game-changing, insight-packed business book.

Here’s 8 WINS FOR YOUR FIRM WHEN YOU PUT WHAT’S POSSIBLE TO WORK in your firm’s word-of-mouth marketing…

1. You make high-value contact with EVERY ONE OF YOUR CLIENTS using the WHAT’S POSSIBLE 3-page book summary PDF (branded with your logo and contact details), mouse here to see an example
   
   You demonstrate you care about your clients when you make it quick and easy for them to GET THE BEST BITS OF THE BEST BUSINESS BOOKS IN MINUTES, rather than the hours and days it takes to read a book

2. And you make this happen SIX TIMES A YEAR.
   
   You create a talking point every other month, and get 6 word-of-mouth referral opportunities for your firm from everyone you know

3. Six times a year WHAT’S POSSIBLE provides an opportunity to call your clients and DISCUSS SOMETHING DIFFERENT, SOMETHING OF VALUE on top of their accountancy issues
   
   And, of course, this represents an even greater opportunity to PROMOTE POSITIVE WORD-OF-MOUTH ABOUT YOUR FIRM six times a year

4. But it’s not just your clients who create word-of-mouth recommendations.
   
   WHAT’S POSSIBLE helps promote talking points WITH YOUR VALUED INTRODUCERS TOO
   
   Six times a year you can share WHAT’S POSSIBLE WITH your introducers AND INCREASE THE LIKELIHOOD OF THEM REFERRING YOUR FIRM (rather than any other firm) when the opportunities arise

5. And why wouldn’t you email the WHAT’S POSSIBLE book summary pdf to ALL YOUR PROSPECTIVE FUTURE CLIENTS 6 times a year too?
   
   They’ll see you’re seriously interested in helping them improve their business, and BE A SERIOUS CONTENDER AS THEIR FUTURE ACCOUNTANT.
   
   You could even call them up and discuss WHAT’S POSSIBLE and build a stronger relationship!

6. Share WHAT’S POSSIBLE with your team so YOUR TEAM’S KNOWLEDGE AND INSIGHT IMPROVES.
   
   You’ll remove one of the often-used excuses for not keeping in touch with clients – “but what should we talk about!” – WHAT’S POSSIBLE provides you and your people with an opportunity to have meaningful conversations with your clients, no excuses!

7. Encourage clients to share WHAT’S POSSIBLE with their other business contacts and you BRING YOUR FIRM TO THE ATTENTION OF OTHERS.
   
   This fosters more good word-of-mouth and MORE FUTURE REFERRALS too
   
   IMPORTANT: Because the book-summaries are pdf it makes them very easy for all your clients, prospects and introducers to pass them on to their personal contacts.

8. And what about AN ADDED BONUS FOR ALL YOUR CLIENTS, PROSPECTS AND INTRODUCERS?
   
   It takes hours to read a book. It only takes minutes to read a 3-page WHAT’S POSSIBLE book summary. But it takes only seconds to read a 1-page WHAT’S POSSIBLE mind-map, mouse here to see an example.
   
   You get even more credit when you make each book summary accessible in seconds through your branded 1-page WHAT'S POSSIBLE mind-map of the book – produced by a ‘5-times world mind-mapping champion’.

   AND ONE EXTRA BIG WIN FOR YOUR FIRM...

9. Make WHAT’S POSSIBLE EXCLUSIVE TO YOUR FIRM LOCALLY by identifying the competing firms you wish to exclude from this service.
   
   LOCK OUT YOUR COMPETITION and lock in the word-of-mouth referral benefits for your firm

   In short...

Why get better at giving them something worthwhile to talk about?

Here’s why...

...Your clients, your introducer contacts and your prospective clients have FOUR WORD OF MOUTH OPTIONS open to them.

Only one of the four options truly protects your existing clients and fosters great word-of-mouth referrals for your firm.

FOUR WORD OF MOUTH OPTIONS:

1. They DO TALK about you and your firm, but it’s negative! You get NEGATIVE word-of-mouth!

2. They DON’T TALK about your firm at all! You get NO word-of-mouth!

3. They DO TALK about your firm and its POSITIVE but only when they remember, and usually only if asked. You only get OCCASIONAL word-of-mouth!
   
   This is the one you want...

4. They DO TALK about you and your firm because you regularly give them something positive to talk about throughout the year. You get regular POSITIVE word-of-mouth!

WHAT’S POSSIBLE provides you with everything you need to give them something to talk about your firm, six times a year.

Here’s what you physically get SIX TIMES A YEAR...

1. You GET A SERIES OF 6 EASY-TO-READ, 3-PAGE PDF BOOK SUMMARIES branded in your firm’s colour and your firm’s logo to create a word-of-mouth buzz about your firm, mouse here to see another example

2. GET A SERIES OF VISUALLY-STUNNING, HAND-DRAWN PDF MIND MAPS (produced by a 5-times world mind-mapping champion) also branded in your firm’s colour and your firm’s logo for even greater word-of-mouth buzz, mouse here to see another example.
   
   Yes I know mind-map’s are unusual (some would say odd!) but this makes them worth talking about. Which makes you more ‘talk-about-able’ each time your clients and contacts receive their mind-map.

3. You GET THE RECOMMENDED WORDING FOR THE ACCOMPANYING EMAIL to each edition of the book summary pdf and mind-map pdf version of WHAT’S POSSIBLE
   
   Emails written to produce maximum impact, so your contacts have a good look and share WHAT’S POSSIBLE with others for deafening word-of-mouth buzz (please forgive the hyperbole! Got carried away there!)

4. You GET A BRANDED ‘WHAT’S POSSIBLE’ WEB-PAGE of your PDF book summaries and PDF mind maps to seamlessly link with your emails, seamlessly link with your web site and seamlessly link with your Twitter and LinkedIn communications. Mouse here to see an example.
   
   All designed to DRIVE MORE TRAFFIC TO YOUR WEB SITE and to get you even more word-of-mouth buzz.

5. You GET THE RECOMMENDED TWITTER TEXT TO PROMOTE EVERY EDITION of WHAT’S POSSIBLE.
   
   140 characters to drive your twitter contacts to visit your branded WHAT’S POSSIBLE webpage for another layer of word-of-mouth buzz.

   And there’s one more possibility...

6. OPT FOR THE PRINTED VERSION AND GET 50 OR GET 100 PRINTED COPIES of each WHAT’S POSSIBLE book summary (not the mind-map) branded in your firm’s colour and logo – printed on high-quality recycled paper.
   
   This will get you maximum impact with those receiving it as they are even more likely to read it. Plus it will lie around people’s desks for others to see and prompt even more word-of-mouth for your firm.
   
   Here’s two small bonuses to go with your print version:

   1. Opt for the printed version and you’ll also GET A COPY OF THE BOOK for your collection
   2. And of course you GET THE RECOMMENDED WORDING FOR THE LETTERS you use when posting each edition of WHAT’S POSSIBLE, again ramping up your word-of-mouth buzz

What’s your investment?

IMPORTANT: You simply buy one edition at a time. You can relax knowing you can stop paying at anytime. You’re not committing to a year’s subscription. Simply mouse over your preferred option above.

And what’s your Return-On-Investment?

Here’s four Return-On-Investment scenarios to help you decide to invest in WHAT’S POSSIBLE.

All four scenarios can happen but each one alone can justify your investment:

1. PRESERVE YOUR EXISTING CLIENTS’ FEES:
   Would you invest £1,440 over a year (£120/mth) to stay in regular, high-value contact, and help preserve and protect the relationship you have with your top 100 clients?
   
   Help prevent 2 x £720 a year clients, or 1 x £1,440 a year client leaving your firm and WHAT’S POSSIBLE pays for itself.
   
   This ROI is made even stronger by locking out your competition from using WHAT’S POSSIBLE when you subscribe
2. GROW YOUR FEES – part 1:
   Would it be worth investing £1,440 over a year (just £120 per month) to not only preserve and protect your existing clients but help remind them to talk about you, recommend you, and refer you new clients six times a year?
   
   How many more new clients would WHAT’S POSSIBLE have to bring you to pay for the annual investment?
   
   Three? Two? One? Less? 2 x £720 clients or 1 x £1440 client means the investment is the equivalent of a 1 x GRF purchase. Win 1 x £2880 client would be like a 0.5 x GRF purchase.
3. GROW YOUR FEES – part 2:
   Would it be worth investing £1,440 over a year (just £120 per month) to encourage – six times a year – all your introducers, bankers, solicitors, IFA’s etc, to refer and recommend your firm more often?
   
   What’s the chance of this stimulating extra conversations with your introducers resulting in at least one, two or three new £720, £1,440 or £2,880 clients?
4. GROW YOUR FEES – part 3:
   Would it be worth investing £1,440 over a year (just £120 per month) to encourage – six times a year – all those businesses on your prospect lists to take you more seriously as a contender for their accountancy work?
   
   You’ll have prevented your competitors impressing them with WHAT’S POSSIBLE and improved your chances of gaining at least one new £1,440 client – which will immediately pay for your investment in WHAT’S POSSIBLE.

NB You add even greater impact by using the printed versions.

Put WHAT’S POSSIBLE to work in your firm and you MAKE YOUR FIRM WORTH TALKING ABOUT.

You raise the volume of positive word-of-mouth about your firm, and HELP RETAIN YOUR EXISTING CLIENTS AND HELP WIN NEW ONES TOO.

Yes! You could produce your own version. But what would it take, what would it cost?

If you believe this type of proactive client contact is the right thing for your firm to be doing, it makes sense to compare the cost of WHAT’S POSSIBLE with a DIY approach.

We were naturally curious about this too!

So we estimated a conservative time investment and modest production costs and a minimal charge-out rate of £50 per hour to provide you with a fair comparison.

1. We reckon on 15 minutes to find each book on Amazon
2. A conservative 6 hours to read each book
3. Then another conservative 6 hours to write, edit and proof-read each book review
4. Then 3 hours to find the pictures for visual impact and produce the mind-map
5. Total - 15 hours and 15 minutes

Add in the modest costs of the books plus the design and artwork costs for the PDF’s (say £80) and to produce a DIY version of WHAT’S POSSIBLE will set you back £842.50 per edition.

And that’s just for your own DIY PDF version compared with £240 for your exclusive branded version of WHAT’S POSSIBLE

If you DIY each and every edition of WHAT'S POSSIBLE…

What's crystal clear is...

Producing a similar product yourself – even at a modest charge out rate of £50/hr – is more than three times more expensive than subscribing to WHAT’S POSSIBLE.

What’s also crystal clear is...

...you get a return-on-investment in WHAT’S POSSIBLE because you help preserve and nurture your relationships with your existing clients.

...use WHAT’S POSSIBLE and you deliver greater value into your clients’ experience of your firm and you help prevent your competition getting a look-in with your clients

...your return-on-investment improves further when your introducers and clients are prompted to refer more new clients to your firm (because you gave them something valuable to talk about). And potentially, just one new client a year will pay for your WHAT’S POSSIBLE subscription

...and when you share WHAT’S POSSIBLE with your list of prospects you increase the chances of them choosing your firm over their existing accountant or another competing firm. So...

Your next step?

Try it!

Try WHAT’S POSSIBLE and see what you think. See what your clients, prospects and introducers think. Listen to what they say about it and how they feel about it.

Subscribe for half a year (three editions), subscribe for two editions or even try one edition to prove its value and discover how WHAT’S POSSIBLE can stimulate more word-of-mouth, build your firm’s reputation, and maybe even help you grow your firm.

Which version do you want to start with?

IMPORTANT: You simply buy one edition at a time. You can relax knowing you can stop paying at anytime. You’re not committing to a year’s subscription.

Ready to try it out?

Mouse over and choose your preferred option from the three above

I look forward to hearing your reaction and the reaction of your clients, prospects and contacts when you share your fully branded version of WHAT’S POSSIBLE with them all

Go on then...

Paul Shrimpling

Editor and Publisher - Remarkable Practice

PS Put WHAT’S POSSIBLE to work in your firm and you make your firm worth talking about. You RAISE THE VOLUME OF POSITIVE WORD-OF-MOUTH about your firm, and help retain your existing clients and help win new ones too...

AND REMEMBER: When you subscribe you’ll be asked for the name of 5 firms you want excluded from using WHAT’S POSSIBLE as long as you remain a subscriber. (if you wish you can add 5 more by adding a small supplement to your subscription). And to make this process fair, this exclusivity will be allocated on a first come first served basis, so it pays to act quickly...